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How Important are Realtor Websites?
Myth: Realtors cannot use the Internet to gain a competitive edge in their market.
Fact: Steve Criss won Prudentials annual award for Best Internet Marketing
Fact: JoEllen Keating won Prudentials annual award for Best Rookie Realtor
So what do these two realtors have in common?
- Steve Criss' website was used (with permission) to create a powerful and effective Realtor Template
- Joellen Keating was the first realtor to use this Realtor Template
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Affordable Realtor Templates:
One-time setup fee of $499 and then just $149.99/month
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HOMEPAGE
 | www.joellenKeating.com
- Professional
- Attractive
- MLS Search
- Virtual Tours
- One Click Away Properties
- Self Editing
- Search Engine Capabilities
Call us for more info at 699-9627
or email us!
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VIRTUAL TOURS
 | MLS SEARCH
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WHAT YOU GET
7 Point Turnkey Internet Marketing Solutionby: Tom Larkin - Realtor & ePro
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(1) The Website ( Everything revealed)
Having hundreds of hours of time invested in my web site, tomlarkin.com, I would venture to say it has generated more real estate leads that any agent site in our market. It is ranked #1 in Yahoo and #8 in Google under the most coveted search term, Omaha Real Estate. I know every square inch of it, what works and why. Most importantly The Internet consumer told how to build the site. Feedback that I have gotten has shaped the site from its inception and it has very deliberate and specific features. I could write volumes on this topic alone but Ill cover the most important features that we are now offering.
(2) Web Hosting ( The small details are important too.)
One topic that most people overlook is web hosting. Many agent sites have fairly cheap hosting which is fine until you to have a site outage while your site is being indexed by the search engines and POOF, you no longer exist on the Internet. This happens more times than you can imagine. Reliable, consistent, and secure hosting is CRITICAL. That is why in order to do this project correctly, we are housing these sites in one of the premier hosting locations in the country. The First National Bank’s seventy million dollar Data Center located here in Downtown Omaha. It’s a small detail, but for me (detail oriented) it is huge.
(3) MLS SEARCH ( I had it from day one)
Having the very first property search on an agent site in our market was a pretty exciting accomplishment. I had to do a little “Hacking” to get it and did eventually get called into the principals office over it. But I knew straight up that this was a vital feature of a personal agent site. With the advent of the new Rappantoni System, you can have a branded custom search feature on your web site (with your Brokers permission).
(4) The Library ($20,000 worth of virtual tours )
I took some of the very first real estate virtual tours ever shot in Omaha back in 1998. They were very crude compared to what you see today. I was fascinated by them and I knew they would someday transform the real estate business. One of the true secrets of my very first site was my virtual tour library. I shot dozens of tours from area subdivisions and attractions and created an index for consumers. People from all over the world have commented on this very simple but powerful tool. I am now in the process of completely revising this library that will contain in excess of $20,000 worth of tours that will be licensed to each web site. LOCAL VISUAL INFORMATION is vital to the success of your personal site and this is the highest level of local information available. There is no templatized solution that can provide this secret weapon.
(5) Property Presentation ( What the Internet consumer has been trying to tell you)
A major weakness in presentation of the majority of real estate web sites is the inability for consumers to find the properties that they are interested in. That’s where I came up with the “One Click Away” campaign and I have been relentless in promoting this. It is absolutely critical that a site be built from the ground up around this principle and this site is no exception. All properties and virtual tour links are conveniently located on the home page. If a consumer can find your site, they can find the information they are looking for.
(6) Self Editing (You are the Webmaster)
One of the real drawbacks to most web sites is the inability or limited ability to change information on a site to keep it fresh. Dimension Technology have built one of the most user friendly interfaces on the market. Your ENTIRE SITE is editable with a text editor online. You can upload you property pictures directly to the listings box and when you add a virtual tour link, it automatically generates the graphic that shows the property has a virtual tour. If you have a very basic level of computer skills, you can administer your entire site from your browser!
(7) The Search Engine - Google Metric Maker™
Search engine optimization (how you get ranked) in the Internet search engines has gotten in my opinion cost prohibitive for the average person. Most major companies spend thousands of dollars a month on it and most real estate search terms (pay per click) have been bid up to levels that exceed 10 times the cost of just two years ago. There is a ton of competition for those spots. To confuse things even further, Yahoo and Google use completely different metrics to measure sites. Anyone that talks about getting your site effortlessly to the top is not being honest with you. Our goal is to realistically show you how to participate in today’s Internet market as it stands. Google, which has about a two to one traffic advantage over Yahoo relieves heavily on linking metrics. One of the most important things you can do to get yourself established is to pursue reciprocal links. This can be fairly time consuming and expensive if you use a webmaster. Our web site allows you to create and mange your link metrics yourself. If want to put in the time, you will have the opportunity to build significant search engine metrics and gradually climb up the search engines.
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